Review of literature on customer satisfaction in mobile phones
Ankur Saxena (Technocrats Institute of Technology - MBA, Bhopal, India) 1. REVIEW OF LITERATURE The various literature related to the consumer attitude towards smartphone were studied for this study some of them are, Osman et al. The findings state that the consumers are more satisfied with user friendliness, picture and sound quality of smartphones but not satisfied with after sales service pirce of current brand of. To test whether the various factors that leads to the customer satisfaction are significantly different or not. Keywords: Accessibility, Customer Satisfaction, review of literature on customer satisfaction in mobile phones Mobile Banking, Reliability & Responsiveness. Literature Review Consumers are individuals and households that buy the firms product for personal consumption (Kotler, 2004) A conceptual model based on the antecedents and consequences of online consumer satisfaction has been proposed and empirically proved in this study. Table 1 summarizes the main findings from the most recent studies. The dimensions they used for service quality was interaction quality, environment quality and outcome quality as in the study of Lu et al. Sivadas and Baker-Prewitt (2000) said “there is a rising recognition that the review of literature on customer satisfaction in mobile phones last objective of customer satisfaction measurement should be customer loyalty” Three major possibilities had been explored by Brady et al. Other hypothesis regarding variables that determine CS in mobile phone services as customer care, network quality, assessment of prices, personal benefits, billing and informational quality, among others, have been tested by the literature. The purchasing behavior of the customers can also be disturbed because of these leading variables. Most of the customers are not aware of the phone plus facility, steps to be taken to create awareness about these facilities. [1] concluded that the selling price is not the most important factor that affects smartphone purchasing decision,. The study was significant to the banking sector since mobile banking is a phenomenon that has taken essay writers australia off and can’t be washed away. , 2010 ) The existing state of customer experience research was assessed by reviewing 99 articles. It avails oneself of the mobile networking of telecom operators and therefore does not demand for an internet connection. (2012) explored the effect of service quality and justice on customer satisfaction in mobile services. LITERATURE REVIEW AC Groot, JP Nater, R Lender (1987) analysed the reasons for use of cosmetics. The literature review considered the outcomes based on the articles, thus the discussion pattern below. Customer satisfaction Customers are very much happy with mobile banking transactions, according to Nagaraju the most effective factor of mobile banking is customer’s satisfaction [ 32 ] buying a smart phone. (2009) It is eminently sensible to make customers feel good about their dealing with the company, said (John Leppard & Liz Molyneux, 1994). The level of satisfaction a cus-tomer has with a company has profound effects. This study applied the Taiwan Customer Satisfaction Index model to a tourism factory to analyze customer satisfaction and loyalty. Dube et al independent variables explained 85% of the review of literature on customer satisfaction in mobile phones mobile banking customer satisfaction. In this study the opinions of 75 respondents were taken Customer satisfaction (CS) has attracted serious research attention in the recent past. This paper reviews the research on how to measure the level of CS, and classify research articles according. Then, like a boomerang, something comes spinning back. In addition, Ha and Jang (2010) have evidenced a positive relationship between food quality and customer satisfaction as well as loyalty in Korean restaurants. The research focuses on Customer Satisfaction of Mobile Phone Service Users Operating in the Malwa Region of the Punjab.